The porn site said in a press release that it is now looking for a new charity for its “Save the Boobs” campaign throughout October.
The adult website said it would donate 1 cent for every 30 views of certain videos featuring breasts during October.
The website initially targeted the campaign at Susan G. Komen for the Cure, saying that “the more boobs that are viewed, the more money that will be showered upon the [Foundation].”
But the Dallas-based organization said Wednesday that it was aware of the campaign and wanted nothing to do with it. “We are not a partner, not accepting donations, and have asked them to stop using our name,” Komen said.
Now the website is searching for a new organization, the porn site said Thursday, to receive a “significant” amount of money.
“Unfortunately we had to change our targeted beneficiary,” a site spokesman told NBC News.
The site specified that “any charitable entities related to breast cancer research or awareness should submit their interest” to the website. One charity will be chosen and announced in the coming days.
The site said in its press release that it attracts 70 million to 90 million clicks per month and could raise a "considerable" amount of money. The website said the campaign had already amassed millions of views.
This isn’t the first time the porn site has tried to raise awareness for breast cancer. Earlier this year, the website offered free breast exams for women from its “Save the Boobs” bus in New York.
The Susan G. Komen Race for the Cure and affiliated events had raised more than $1.4 billion as of 2010, the company says.
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